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Full Story:
 Providing multicultural marketing services is not to be taken lightly, especially when your clientele includes large corporations such as Rogers, Toyota, Sun Life, Nokia, and Clarica, in addition to Government Agencies such as Elections Canada and the Canada Ministry of Health.
ERA Integrated is one such renowned Toronto Company providing multicultural marketing & advertising in Canada. It is successful in this difficult role because it understands ethnic societies and multicultural marketing. Cleve Lu, ERA’s CEO, a holder of degrees in Psychology, Sociology and Marketing, has been the President, Advisor and Executive member of the Chinese Canadian Advertising, Marketing & Media Association and currently holds executive positions in numerous Marketing advertising agencies and associations in Canada.
ERA Integrated approached COMMbits with a clear objective at hand: To create a new, "clean" and uncluttered web site presence profiling the Company's services and showcasing its numerous ads. In the ad Marketing world it is very important to show prospective clients numerous samples of your work, and you must do it in a creative way.
An additional objective was the use of ever-changing multiple colors, to better capture the multicultural nature of the Company’s markets and work.
Last but not least, ERA Integrated required that all dynamically changing content should be maintained – with ease – by its own in-house staff.
In addition to applying its successful COMMbits DOME Web Site Content Management system, which allows web site owners to change the content on their web pages, COMMbits has custom-developed and integrated a random image selector. This sub-system is responsible for the random selection of ads positioned inside the top-left ad-box, visible on all web pages inside the web site, as well as the random selection of different-color banners on the top of each page.
The end-result is the automatic display of rotating ads and banners on varying colors, in compliance with the Company’s need for capturing the multicultural nature of its business. For example, visit the "Services" page and then refresh the page to see a fresh ad on the top-left in addition to a top banner of a different color.
Staff at ERA Integrated is now able to upload, maintain and control all material (ads and banners) that participates in the random-selection pools.
True to its commitment of providing web systems that put the client in the driver’s seat, COMMbits has timely delivered yet another web site project where the client is in full control of their web site, allowing them immediate changes, when they choose to, requiring no special technical knowledge.
To visit this new Toronto web site on multicultural advertising and marketing in Canada, please click on the image on the top-right of this page.
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