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Full Story:
 Create a keepsake name bracelet at designerbeading.com, a new Canadian website that lets customers design their own personalized pieces. Spell out a name or message in gleaming sterling silver beads, add birthstone colours in sparkling Swarovski crystals, and mix in freshwater pearls for a stunning bracelet that we will craft with care then ship anywhere in Canada.
Girls of any age love wearing their name on their wrist – what a fabulous graduation gift! Proud moms and grandmothers adore our "MOM" and "GRANDMA" designs that glitter with children’s birthstone crystals. And a message of I LOVE YOU, surrounded by gold-filled beads or exotic, antiqued sterling beads from Bali, speaks from the heart.
“Since each bracelet is custom-designed, you choose exactly what you want,” says Leslie White, co-founder of this Toronto-based business. “They’re the perfect present for Christmas, birthdays and Mother’s Day, even for a christening or a new birth. And for the mother-in-law who has everything, they’re certainly a meaningful gift. But many of our customers are simply treating themselves.”
With prices starting at $40 for a child’s bracelet and $65 for an adult one, these custom-made treasures are surprisingly affordable. Simply visit designerbeading.com to select beads and a design, place an order online at this fully-secure site, and your bracelet will be fashioned by hand then carefully shipped, usually within a couple of weeks. The website’s beautiful colour photographs of suggested designs make it easy to envision your own creation, or let your imagination inspire you. “We can also work with the customer’s ideas to create something entirely new and unique,” says White.
Formerly a marketing professional in the finance industry, White began Designer Beading nearly two years ago with co-founder Sophia De Jonge, previously in-house counsel at a large corporation. “Between the two of us we have five daughters,” says De Jonge, “and one son who loves to bead, too! We were always at the local bead shop, then holding parties for our friends, and everyone loved our name bracelets. Now with our website, designerbeading.com, our bracelets will be available across the country, and you can shop from your living room!”
Happy testimonials keep rolling in, according to White. “The best one was from a husband who said the bracelet we made for his wife was fast becoming a favourite piece of hers. I had to laugh when he said, ‘Too bad I didn’t know about this before I bought the tennis bracelet!’”
The new web site was designed by COMMbits and is powered by state-of-the-art Web Site Content Management and e-Commerce features which include a custom order form and credit card authentication technologies, to facilitate easy and secure purchasing.
Update: Due to personal reasons of one of the partners the website went off-line in Summer 2008.
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