Insurance Research firm that is focused on the Canadian Insurance Industry chooses COMMbits

Summary:
MSA Research Inc. of Toronto, ON, offering financial information to Canada Insurance Industry professionals, boosts its on-line presence using COMMbits technologies and services.

Full Story:

Market-Security Analysis & Research Inc. is a Canadian-owned, independent and impartial analytical research firm that is focused on the Canadian insurance industry. MSA’s mission is to provide Canada’s insurance professionals with comprehensive financial information, unparalleled analytical tools and rigorous research on a consistent basis. MSA was founded by Joel Baker in 2003.

Joel has extensive experience and knowledge in the analysis of insurers having followed the Canadian property/casualty and life/health industries in a professional capacity for over ten years. He also maintains a keen understanding of U.S. and global insurance and reinsurance dynamics.

COMMbits has worked directly with Mr. Baker to develop a new on-line presence in an effort to meet the Firm's increasing on-line presence demands. The COMMbits team has built upon a first rendition of the Company's web site developed by 3rd parties, which served MSA Research Inc. since it started operations, but has now exceeded its capacity.

One of the main objectives was to improve the web site's "real estate" by developing and implementing more efficient web page space management in addition to providing MSA Research Inc. full control over the web site content, utilizing easy-to-use web site content management technologies.

In order to sattisfy the objectives, COMMbits has developed a new web site "skin", with hooks and placeholders for a number of COMMbits components that manage content automatically and give web site owners full control.

In addition to providing content restructuring and migration services, COMMbits has implemented its legendary COMMbits DOME Web Site Content Management System (WCMS), which allows web site owners and other authorized stakeholders to easily maintain the content on their web site's web pages, without the need of any technical knowledge and a very short learning curve.

COMMbits also implemented its unique system of dynamic navigational structures, which ensures navigation consistency throughout all pages of a web site. Furthermore, the COMMbits team has integrated the COMMbits Content Randomizer, which displays a random selection of website-owner-controlled content within a predefined placeholder. Following an initial analysis COMMbits had concluded that this component would be ideal to showcase the Company's products in an ad format, and would compliment the Firm's existing marketing outreach programs.

The new web site - which can be found at www.msaresearch.com - is powered by the state-of-the-art COMMbits data center in the US, drawing functionality, security and an unbeatable uptime from one of the largest ISPs in the world.

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