Riders Plus Insurance - New Home Page

Riders Plus Insurance is offering Motorcycle Insurance in Toronto and all across Ontario since 1996. The Firm concentrates exclusively on Motorcycle riders who are 25 years of age or older, ride a Cruiser, Touring or Sport Touring bike, with bikes less than 25 years old.

Prior to contracting COMMbits, Riders Plus Insurance was represented on-line with an older website, which was deemed insufficient due to fact that all content changes had to be performed by the site’s webmaster.

Having control over content maintenance was one of the requirements for the new project. However, the Firm was out in the look for a new strategy for its on-line presence, one that would boost the website’s ranking in Search Engines, draw-in more related prospects and generate more inquiries through the website’s existing “Quoter” system – an automated Insurance Rates Estimator system.

COMMbits developed and recommended a new on-line strategy, dramatically different from the existing “electronic brochure” presence the Firm had before: Create an on-line community instead, develop and offer a free platform targeting motorcycle owners, who would then have a reason to visit the site more frequently.

The new site, which was developed under the COMMbits Custom Website Design program, was split into three main pillars of information, blended together in a seamless fashion and allowing easy navigation from one to another: A library of authoritative articles, a Forum of community discussions and an electronic-brochure.

The new strategy helped the Firm achieve impressive ranking in Search Engines, and its leads via the Online Insurance Rates Estimator have never been higher!

The project is powered by the COMMbits Business Web Hosting Infrastructure.

Visit the website at www.ridersplus.com or click below for a slideshow of screenshots.